Welcome to Insights, a journal-style storytelling corner of our website dedicated to slowing down, looking closer, and celebrating the people, processes, and principles behind the products you choose to wear.

Insights

The Veldskoen: A Convergence of Cultures

The Veldskoen: A Convergence of Cultures

Few pieces of footwear tell the story of South Africa quite like the humble veldskoen. Known affectionately as "vellies", these simple leather shoes have crossed centuries, cultures, and continents without...

The Veldskoen: A Convergence of Cultures

Few pieces of footwear tell the story of South Africa quite like the humble veldskoen. Known affectionately as "vellies", these simple leather shoes have crossed centuries, cultures, and continents without...

The Foundation of Comfort: Why We Always Choose Leather Over Fibreboard

The Foundation of Comfort: Why We Always Choose...

In the mass-market footwear industry, "fibreboard" has become the standard for midsoles and insoles. It’s cheap, it’s fast to produce, and it’s effectively the "MDF" of the shoe world -...

The Foundation of Comfort: Why We Always Choose...

In the mass-market footwear industry, "fibreboard" has become the standard for midsoles and insoles. It’s cheap, it’s fast to produce, and it’s effectively the "MDF" of the shoe world -...

Leather Care 101: The Art of Feeding the Hide

Leather Care 101: The Art of Feeding the Hide

When you invest in a pair of handcrafted Groundcover boots or a genuine leather rucksack, you aren't just buying an accessory - you are starting a relationship with a product...

Leather Care 101: The Art of Feeding the Hide

When you invest in a pair of handcrafted Groundcover boots or a genuine leather rucksack, you aren't just buying an accessory - you are starting a relationship with a product...

Groundcover in Guangzhou: A Journey of Growth

Groundcover in Guangzhou: A Journey of Growth

Last week, alongside SAFLEC and a delegation of proudly South African brands, Groundcover attended our very first trade show in China - the Guangzhou Shoe & Leather Show.  Representing Groundcover was...

Groundcover in Guangzhou: A Journey of Growth

Last week, alongside SAFLEC and a delegation of proudly South African brands, Groundcover attended our very first trade show in China - the Guangzhou Shoe & Leather Show.  Representing Groundcover was...

Our Lasts: The Heart of Every Groundcover Design

Our Lasts: The Heart of Every Groundcover Design

In stitchdown construction, the last plays an especially important role. The upper leather is pulled tightly over the last and shaped under tension before being stitched directly to the leather...

Our Lasts: The Heart of Every Groundcover Design

In stitchdown construction, the last plays an especially important role. The upper leather is pulled tightly over the last and shaped under tension before being stitched directly to the leather...

Is Leather Sustainable?

Is Leather Sustainable?

Being an animal product, leather can often get a bad rep. However, we don't believe that's the full truth... Global conversation around ethical fashion has shifted. People are realising that...

Is Leather Sustainable?

Being an animal product, leather can often get a bad rep. However, we don't believe that's the full truth... Global conversation around ethical fashion has shifted. People are realising that...