Insights
The Foundation of Comfort: Why We Always Choose...
In the mass-market footwear industry, "fibreboard" has become the standard for midsoles and insoles. It’s cheap, it’s fast to produce, and it’s effectively the "MDF" of the shoe world -...
The Foundation of Comfort: Why We Always Choose...
In the mass-market footwear industry, "fibreboard" has become the standard for midsoles and insoles. It’s cheap, it’s fast to produce, and it’s effectively the "MDF" of the shoe world -...
Leather Care 101: The Art of Feeding the Hide
When you invest in a pair of handcrafted Groundcover boots or a genuine leather rucksack, you aren't just buying an accessory - you are starting a relationship with a product...
Leather Care 101: The Art of Feeding the Hide
When you invest in a pair of handcrafted Groundcover boots or a genuine leather rucksack, you aren't just buying an accessory - you are starting a relationship with a product...
Groundcover in Guangzhou: A Journey of Growth
Last week, alongside SAFLEC and a delegation of proudly South African brands, Groundcover attended our very first trade show in China - the Guangzhou Shoe & Leather Show. Representing Groundcover was...
Groundcover in Guangzhou: A Journey of Growth
Last week, alongside SAFLEC and a delegation of proudly South African brands, Groundcover attended our very first trade show in China - the Guangzhou Shoe & Leather Show. Representing Groundcover was...
Our Lasts: The Heart of Every Groundcover Design
In stitchdown construction, the last plays an especially important role. The upper leather is pulled tightly over the last and shaped under tension before being stitched directly to the leather...
Our Lasts: The Heart of Every Groundcover Design
In stitchdown construction, the last plays an especially important role. The upper leather is pulled tightly over the last and shaped under tension before being stitched directly to the leather...
Is Leather Sustainable?
Being an animal product, leather can often get a bad rep. However, we don't believe that's the full truth... Global conversation around ethical fashion has shifted. People are realising that...
Is Leather Sustainable?
Being an animal product, leather can often get a bad rep. However, we don't believe that's the full truth... Global conversation around ethical fashion has shifted. People are realising that...
How our bags came to be - and the man who still...
Some parts of the Groundcover story have stayed exactly as they began - the bags are one of them. The Early Days Long before Groundcover became a household name for...
How our bags came to be - and the man who still...
Some parts of the Groundcover story have stayed exactly as they began - the bags are one of them. The Early Days Long before Groundcover became a household name for...