Welcome to Insights, a journal-style storytelling corner of our website dedicated to slowing down, looking closer, and celebrating the people, processes, and principles behind the products you choose to wear.

Insights

More Than Leather: How We Invest in the Heart of Our Community

More Than Leather: How We Invest in the Heart o...

In a world driven by mass production and fast trends, it’s easy to view a product simply by its final form - the grain of the leather, the strength of...

More Than Leather: How We Invest in the Heart o...

In a world driven by mass production and fast trends, it’s easy to view a product simply by its final form - the grain of the leather, the strength of...

Evolution of an Icon: Refining the Groundcover 3-Pocket Rucksack

Evolution of an Icon: Refining the Groundcover ...

For over 30 years, our 3-Pocket Rucksack has been a cornerstone of the Groundcover bag collection. Born in the KwaZulu-Natal Midlands, this bag was designed to be a rugged, lifelong companion...

Evolution of an Icon: Refining the Groundcover ...

For over 30 years, our 3-Pocket Rucksack has been a cornerstone of the Groundcover bag collection. Born in the KwaZulu-Natal Midlands, this bag was designed to be a rugged, lifelong companion...

[WATCH] Inside the Workshop: How We Make Our Legendary Veldskoens From Scratch

[WATCH] Inside the Workshop: How We Make Our Le...

Ever wondered what it takes to make one of our legendary Veldskoen shoes? How many hands does a single pair of Vellies pass through in the factory? What sets Groundcover's...

[WATCH] Inside the Workshop: How We Make Our Le...

Ever wondered what it takes to make one of our legendary Veldskoen shoes? How many hands does a single pair of Vellies pass through in the factory? What sets Groundcover's...

The Anatomy of Everyday Comfort: Why the Women’s Wool Alpine Boot Belongs in Every Wardrobe

The Anatomy of Everyday Comfort: Why the Women’...

here is a common misconception that a durable winter boot has to look like it belongs on a mountain peak, or that a stylish boot has to sacrifice comfort to...

The Anatomy of Everyday Comfort: Why the Women’...

here is a common misconception that a durable winter boot has to look like it belongs on a mountain peak, or that a stylish boot has to sacrifice comfort to...

Born in the Mountains: The Story of the Groundcover Blizzard Boot

Born in the Mountains: The Story of the Groundc...

When wintry conditions get extreme, your ordinary shoes simply won't cut it. You need something tough, reliable, and crafted with a deep understanding of what it truly means to face...

Born in the Mountains: The Story of the Groundc...

When wintry conditions get extreme, your ordinary shoes simply won't cut it. You need something tough, reliable, and crafted with a deep understanding of what it truly means to face...

The Veldskoen: A Convergence of Cultures

The Veldskoen: A Convergence of Cultures

Few pieces of footwear tell the story of South Africa quite like the humble veldskoen. Known affectionately as "vellies", these simple leather shoes have crossed centuries, cultures, and continents without...

The Veldskoen: A Convergence of Cultures

Few pieces of footwear tell the story of South Africa quite like the humble veldskoen. Known affectionately as "vellies", these simple leather shoes have crossed centuries, cultures, and continents without...