Welcome to Insights, a journal-style storytelling corner of our website dedicated to slowing down, looking closer, and celebrating the people, processes, and principles behind the products you choose to wear.

Insights

Woman sitting on a sandy beach wearing the Palma sandal

The Palma Sandal: A Second Chapter Decades in t...

Every now and then, a piece of our past asks to be revisited. At Groundcover, we believe that true craftsmanship has a long memory, and some designs aren't ever really...

The Palma Sandal: A Second Chapter Decades in t...

Every now and then, a piece of our past asks to be revisited. At Groundcover, we believe that true craftsmanship has a long memory, and some designs aren't ever really...

Groundcover Campaign chair outdoors in a field with a women sitting drinking coffee

Crafting a Classic: The Making of Groundcover’s...

Every so often, an object from history quietly earns its place as an icon - not through grand gestures, but by being exceptionally useful. One such piece is the Roorkhee...

Crafting a Classic: The Making of Groundcover’s...

Every so often, an object from history quietly earns its place as an icon - not through grand gestures, but by being exceptionally useful. One such piece is the Roorkhee...

Growing Skills, Growing Craft: A Week of Learning for Our Groundcover Team

Growing Skills, Growing Craft: A Week of Learni...

As a proudly South African handmade brand, we believe that true craftsmanship isn’t just maintained - it’s nurtured, and investing in skills development is essential to keeping our mission alive....

Growing Skills, Growing Craft: A Week of Learni...

As a proudly South African handmade brand, we believe that true craftsmanship isn’t just maintained - it’s nurtured, and investing in skills development is essential to keeping our mission alive....

Know Your Product: A Trip to the Tannery

Know Your Product: A Trip to the Tannery

Why we choose time, craft, and nature over shortcuts. At Groundcover, we believe our customers care about what they buy - what it’s made from, why it’s made, and the...

Know Your Product: A Trip to the Tannery

Why we choose time, craft, and nature over shortcuts. At Groundcover, we believe our customers care about what they buy - what it’s made from, why it’s made, and the...