Insights
The Anatomy of Everyday Comfort: Why the Women’...
here is a common misconception that a durable winter boot has to look like it belongs on a mountain peak, or that a stylish boot has to sacrifice comfort to...
The Anatomy of Everyday Comfort: Why the Women’...
here is a common misconception that a durable winter boot has to look like it belongs on a mountain peak, or that a stylish boot has to sacrifice comfort to...
Born in the Mountains: The Story of the Groundc...
When wintry conditions get extreme, your ordinary shoes simply won't cut it. You need something tough, reliable, and crafted with a deep understanding of what it truly means to face...
Born in the Mountains: The Story of the Groundc...
When wintry conditions get extreme, your ordinary shoes simply won't cut it. You need something tough, reliable, and crafted with a deep understanding of what it truly means to face...
The Veldskoen: A Convergence of Cultures
Few pieces of footwear tell the story of South Africa quite like the humble veldskoen. Known affectionately as "vellies", these simple leather shoes have crossed centuries, cultures, and continents without...
The Veldskoen: A Convergence of Cultures
Few pieces of footwear tell the story of South Africa quite like the humble veldskoen. Known affectionately as "vellies", these simple leather shoes have crossed centuries, cultures, and continents without...
The Foundation of Comfort: Why We Always Choose...
In the mass-market footwear industry, "fibreboard" has become the standard for midsoles and insoles. It’s cheap, it’s fast to produce, and it’s effectively the "MDF" of the shoe world -...
The Foundation of Comfort: Why We Always Choose...
In the mass-market footwear industry, "fibreboard" has become the standard for midsoles and insoles. It’s cheap, it’s fast to produce, and it’s effectively the "MDF" of the shoe world -...
Leather Care 101: The Art of Feeding the Hide
When you invest in a pair of handcrafted Groundcover boots or a genuine leather rucksack, you aren't just buying an accessory - you are starting a relationship with a product...
Leather Care 101: The Art of Feeding the Hide
When you invest in a pair of handcrafted Groundcover boots or a genuine leather rucksack, you aren't just buying an accessory - you are starting a relationship with a product...
Groundcover in Guangzhou: A Journey of Growth
Last week, alongside SAFLEC and a delegation of proudly South African brands, Groundcover attended our very first trade show in China - the Guangzhou Shoe & Leather Show. Representing Groundcover was...
Groundcover in Guangzhou: A Journey of Growth
Last week, alongside SAFLEC and a delegation of proudly South African brands, Groundcover attended our very first trade show in China - the Guangzhou Shoe & Leather Show. Representing Groundcover was...