Welcome to Insights, a journal-style storytelling corner of our website dedicated to slowing down, looking closer, and celebrating the people, processes, and principles behind the products you choose to wear.
Insights
Groundcover in Guangzhou: A Journey of Growth
Last week, alongside SAFLEC and a delegation of proudly South African brands, Groundcover attended our very first trade show in China - the Guangzhou Shoe & Leather Show. Representing Groundcover was...
Groundcover in Guangzhou: A Journey of Growth
Last week, alongside SAFLEC and a delegation of proudly South African brands, Groundcover attended our very first trade show in China - the Guangzhou Shoe & Leather Show. Representing Groundcover was...
Our Lasts: The Heart of Every Groundcover Design
In stitchdown construction, the last plays an especially important role. The upper leather is pulled tightly over the last and shaped under tension before being stitched directly to the leather...
Our Lasts: The Heart of Every Groundcover Design
In stitchdown construction, the last plays an especially important role. The upper leather is pulled tightly over the last and shaped under tension before being stitched directly to the leather...
Is Leather Sustainable?
Being an animal product, leather can often get a bad rep. However, we don't believe that's the full truth... Global conversation around ethical fashion has shifted. People are realising that...
Is Leather Sustainable?
Being an animal product, leather can often get a bad rep. However, we don't believe that's the full truth... Global conversation around ethical fashion has shifted. People are realising that...
How our bags came to be - and the man who still...
Some parts of the Groundcover story have stayed exactly as they began - the bags are one of them. The Early Days Long before Groundcover became a household name for...
How our bags came to be - and the man who still...
Some parts of the Groundcover story have stayed exactly as they began - the bags are one of them. The Early Days Long before Groundcover became a household name for...
The Anatomy of an Icon – A History of the Duffl...
The duffel bag is perhaps the most honest piece of luggage a person can own. It doesn't rely on wheels or telescopic handles; it relies on the strength of its...
The Anatomy of an Icon – A History of the Duffl...
The duffel bag is perhaps the most honest piece of luggage a person can own. It doesn't rely on wheels or telescopic handles; it relies on the strength of its...
The Do’s and Don’ts of Breaking in Your New Lea...
Stepping into a pair of handcrafted, full-grain leather boots is the beginning of a lifelong partnership. Unlike mass-produced footwear, premium leather is a "living" material that needs time to harmonise...
The Do’s and Don’ts of Breaking in Your New Lea...
Stepping into a pair of handcrafted, full-grain leather boots is the beginning of a lifelong partnership. Unlike mass-produced footwear, premium leather is a "living" material that needs time to harmonise...