Welcome to Insights, a journal-style storytelling corner of our website dedicated to slowing down, looking closer, and celebrating the people, processes, and principles behind the products you choose to wear.

Insights

Leather Accessories That Age Gracefully: The St...

In a world dominated by fast fashion and synthetic, throwaway goods, true luxury lies in objects that endure. At Groundcover, we have always believed that a craft object should not...

Leather Accessories That Age Gracefully: The St...

In a world dominated by fast fashion and synthetic, throwaway goods, true luxury lies in objects that endure. At Groundcover, we have always believed that a craft object should not...

Steering Through the Storm: The Legacy & Leader...

Every August, Women’s Month in South Africa invites us to reflect on the quiet strength, endurance, and vision of women who build and hold together our homes, our businesses, and...

Steering Through the Storm: The Legacy & Leader...

Every August, Women’s Month in South Africa invites us to reflect on the quiet strength, endurance, and vision of women who build and hold together our homes, our businesses, and...

More Than Leather: How We Invest in the Heart o...

In a world driven by mass production and fast trends, it’s easy to view a product simply by its final form - the grain of the leather, the strength of...

More Than Leather: How We Invest in the Heart o...

In a world driven by mass production and fast trends, it’s easy to view a product simply by its final form - the grain of the leather, the strength of...

Evolution of an Icon: Refining the Groundcover ...

For over 30 years, our 3-Pocket Rucksack has been a cornerstone of the Groundcover bag collection. Born in the KwaZulu-Natal Midlands, this bag was designed to be a rugged, lifelong companion...

Evolution of an Icon: Refining the Groundcover ...

For over 30 years, our 3-Pocket Rucksack has been a cornerstone of the Groundcover bag collection. Born in the KwaZulu-Natal Midlands, this bag was designed to be a rugged, lifelong companion...

[WATCH] Inside the Workshop: How We Make Our Le...

Ever wondered what it takes to make one of our legendary Veldskoen shoes? How many hands does a single pair of Vellies pass through in the factory? What sets Groundcover's...

[WATCH] Inside the Workshop: How We Make Our Le...

Ever wondered what it takes to make one of our legendary Veldskoen shoes? How many hands does a single pair of Vellies pass through in the factory? What sets Groundcover's...

The Anatomy of Everyday Comfort: Why the Women’...

here is a common misconception that a durable winter boot has to look like it belongs on a mountain peak, or that a stylish boot has to sacrifice comfort to...

The Anatomy of Everyday Comfort: Why the Women’...

here is a common misconception that a durable winter boot has to look like it belongs on a mountain peak, or that a stylish boot has to sacrifice comfort to...